Creating a Competitor Analysis

In this episode, we walk you through a comprehensive, step-by-step guide to conducting a powerful competitor analysis that actually leads to actionable insights. Learn how to identify your direct and indirect competitors, dissect their offerings and pricing strategies, and evaluate their digital footprint—from websites to social media to advertising campaigns. We’ll also dive into analyzing customer reviews, brand positioning, visual identity, and how to perform a SWOT analysis that gives you the upper hand. Whether you’re just starting out or refining your strategy, this episode will help you monitor your competition and make smarter marketing decisions.

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About the Podcast

Lookers into Bookers, The Tourism Marketing Podcast

The Tourism Marketing Podcast

The Tourism Marketing Agency launches a new podcast that discusses key marketing advice and techniques based on Chris Torres' upcoming book, Lookers into Bookers: The Tourism Marketing Blueprint.

Each week, the hosts dive into actionable marketing strategies, practical tips, and real-world examples drawn from Chris’s extensive experience in helping tour operators boost their business growth.

Throughout this series, the hosts break down marketing concepts from Chris’s work, providing a clear roadmap for tour operators looking to enhance their marketing efforts and succeed in the competitive tourism industry. Each episode will be accompanied by blog posts and articles.

About your hosts

Chris Torres

Chris is an author, podcaster, and an expert in brand development and digital marketing for tourism, boasting an illustrious 34-year journey in the industry. He speaks at global tourism events where he shares his knowledge and insights, guiding how travel, tourism, and destinations can catapult their brand recognition and boost bookings.

At the helm of the Tourism Marketing Agency, Chris has honed a niche in tour operator marketing, attracting a clientele that spans continents, with over 90% based outside the UK, including some of the industry’s largest operators.

Author of the best-selling marketing book, “How to Turn your Online Lookers into Bookers”, Chris encapsulates practical marketing tactics across 400 pages dedicated to the tours and activities sector, making the elusive art of online conversion an attainable feat for many.

Beyond the pages, Chris manages a thriving community of over 14,000 operators under the banner of Tourpreneur. Through workshops, podcasts, and an engaging Facebook Group, Chris and his partners orchestrate a platform of continuous learning, sharing, and growing, embodying the spirit of communal success.

Tourpreneur

Tourpreneur is the premier podcast for people who create and deliver travel experiences. Whether you're a tour operator our guide or advisor, each week we talk with the best in the travel industry sharing practical insights.