Creating Effective Paid Advertising Campaigns

In this episode, we dive into the world of paid advertising for tourism businesses — and how to use it to truly move the needle. If you’re still relying on organic reach alone, you’re likely leaving bookings on the table. We break down a step-by-step approach to getting the most from your ad spend, starting with how to build customer personas that actually guide your campaigns.

You’ll learn how to:

• Choose the right ad platforms (Google, Meta, Instagram, and more)
• Craft visuals and messaging that grab attention and drive action
• Target the right audience with pinpoint accuracy
• Track what matters and tweak for better ROI

Whether you’re just starting out or looking to scale, this episode gives you the roadmap to run ads that work — not just drain your budget.