Creative Guerrilla Marketing Tactics
In this episode, we explore the power of guerrilla marketing and how tour operators can use creative, attention-grabbing strategies to stand out without breaking the bank. From leveraging social media to create shareable moments to using offline tactics like chalk art and pop-up events, we cover a variety of ways to market your tours in memorable and unexpected ways.
We also dive into influencer marketing, with a focus on micro influencers, and discuss how partnerships and event-based strategies can help you reach new audiences.
Whether you’re a seasoned tour operator or just starting out, this episode is full of actionable ideas to help you create buzz and attract attention through authentic, low-cost marketing tactics.
Lookers into Bookers, The Tourism Marketing Blueprint
“Implementing the information in Chris’ book helped my business grow by almost 400%!” - Brian Cain, Crawl Entertainment
In today’s fast-paced, digital world, running a tourism business is no longer just about offering great tours and activities—it’s about becoming a media company that inspires, engages, and converts. In Lookers into Bookers: The Tourism Marketing Blueprint, marketing expert Chris Torres shares his proven strategies to help tour operators stand out from the crowd, grow their brand, and turn interest into bookings.
With over 30 years of industry experience, Chris takes you through every stage of the customer journey—from the moment they start dreaming of their next trip, through planning and booking, all the way to sharing their experiences after the tour. This book is packed with practical advice on creating engaging content, mastering digital marketing, and developing a strategy that keeps your brand in front of potential customers.
Ready to turn lookers into bookers? Discover the blueprint for growing your tourism business, increasing bookings, and building long-term success.
