Episode 8

full

Published on:

4th Dec 2024

Establish Balanced Revenue Streams for a Thriving, Secure Tour Business

Welcome to Lookers into Bookers, the podcast dedicated to helping tourism businesses thrive. In today’s episode, we’re focusing on the importance of diversifying your revenue streams as a tour operator or experience provider. Relying too much on one sales channel—like online travel agents (OTAs)—can leave your business vulnerable to unexpected changes in the market.

We’ll explore three key sales channels: local partnerships, OTAs, and direct sales, highlighting the benefits of each. Whether it’s reducing risk, gaining more control, or unlocking new growth opportunities, we’ll provide tips on how to successfully manage each channel to build a balanced and resilient business model. Tune in to discover how diversifying your revenue streams can set your business up for long-term success!

Download the Lookers into Bookers, The Tourism Marketing Blueprint book!

Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.

In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.

Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9

Next Episode All Episodes Previous Episode

Listen for free

RSS Feed Spotify

Show artwork for Lookers into Bookers, The Tourism Marketing Podcast

About the Podcast

Lookers into Bookers, The Tourism Marketing Podcast

The Tourism Marketing Podcast

The Tourism Marketing Agency launches a new podcast that discusses key marketing advice and techniques based on Chris Torres' upcoming book, Lookers into Bookers: The Tourism Marketing Blueprint.

Each week, the hosts dive into actionable marketing strategies, practical tips, and real-world examples drawn from Chris’s extensive experience in helping tour operators boost their business growth.

Throughout this series, the hosts break down marketing concepts from Chris’s work, providing a clear roadmap for tour operators looking to enhance their marketing efforts and succeed in the competitive tourism industry. Each episode will be accompanied by blog posts and articles.

About your hosts

Chris Torres

Chris is an author, podcaster, and an expert in brand development and digital marketing for tourism, boasting an illustrious 34-year journey in the industry. He speaks at global tourism events where he shares his knowledge and insights, guiding how travel, tourism, and destinations can catapult their brand recognition and boost bookings.

At the helm of the Tourism Marketing Agency, Chris has honed a niche in tour operator marketing, attracting a clientele that spans continents, with over 90% based outside the UK, including some of the industry’s largest operators.

Author of the best-selling marketing book, “How to Turn your Online Lookers into Bookers”, Chris encapsulates practical marketing tactics across 400 pages dedicated to the tours and activities sector, making the elusive art of online conversion an attainable feat for many.

Beyond the pages, Chris manages a thriving community of over 14,000 operators under the banner of Tourpreneur. Through workshops, podcasts, and an engaging Facebook Group, Chris and his partners orchestrate a platform of continuous learning, sharing, and growing, embodying the spirit of communal success.

Tourpreneur

Tourpreneur is the premier podcast for people who create and deliver travel experiences. Whether you're a tour operator our guide or advisor, each week we talk with the best in the travel industry sharing practical insights.