Keeping Customer Attention Without Repetition
In this episode, we explore effective strategies for capturing and maintaining customer attention without falling into the trap of repetitive content. We delve into the importance of building relationships through subtle, engaging content rather than hard-selling tactics. From using Google search suggestions to creating fresh, varied perspectives on popular destinations, we share tips on how to keep your content relevant and exciting.
We also discuss the power of user-generated content, collaborating with local voices, and staying current with trends. If you’re a tourism business owner or marketer looking to create content that resonates and builds lasting connections, this episode is packed with actionable insights.
Lookers into Bookers, The Tourism Marketing Blueprint
“Implementing the information in Chris’ book helped my business grow by almost 400%!” - Brian Cain, Crawl Entertainment
In today’s fast-paced, digital world, running a tourism business is no longer just about offering great tours and activities—it’s about becoming a media company that inspires, engages, and converts. In Lookers into Bookers: The Tourism Marketing Blueprint, marketing expert Chris Torres shares his proven strategies to help tour operators stand out from the crowd, grow their brand, and turn interest into bookings.
With over 30 years of industry experience, Chris takes you through every stage of the customer journey—from the moment they start dreaming of their next trip, through planning and booking, all the way to sharing their experiences after the tour. This book is packed with practical advice on creating engaging content, mastering digital marketing, and developing a strategy that keeps your brand in front of potential customers.
Ready to turn lookers into bookers? Discover the blueprint for growing your tourism business, increasing bookings, and building long-term success.
