Episode 3

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Published on:

30th Oct 2024

The Art of Turning Lookers into Bookers

Welcome to Lookers into Bookers, the podcast dedicated to helping you understand and optimise every step of your customer’s journey in the tourism industry.

In today’s episode, we’re exploring the six critical stages of the Lookers into Bookers journey: Dreaming, Planning, Booking, Cancellation, Experiencing, and Sharing. Each of these stages offers unique opportunities for your business to engage with travellers, build trust, and turn those casual lookers into loyal bookers.

We’ll discuss how understanding the specific needs and expectations of your customers at each stage—from inspiring them to plan their next adventure to encouraging them to share their memorable experiences—can lead to more bookings and better relationships with your audience. Stay tuned as we break down the strategies that can guide travellers from daydreams to direct bookings!

Download the Lookers into Bookers, The Tourism Marketing Blueprint book!

Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.

In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.

Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9

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About the Podcast

Lookers into Bookers, The Tourism Marketing Podcast

The Tourism Marketing Podcast

The Tourism Marketing Agency launches a new podcast that discusses key marketing advice and techniques based on Chris Torres' upcoming book, Lookers into Bookers: The Tourism Marketing Blueprint.

Each week, the hosts dive into actionable marketing strategies, practical tips, and real-world examples drawn from Chris’s extensive experience in helping tour operators boost their business growth.

Throughout this series, the hosts break down marketing concepts from Chris’s work, providing a clear roadmap for tour operators looking to enhance their marketing efforts and succeed in the competitive tourism industry. Each episode will be accompanied by blog posts and articles.

About your hosts

Chris Torres

Chris is an author, podcaster, and an expert in brand development and digital marketing for tourism, boasting an illustrious 34-year journey in the industry. He speaks at global tourism events where he shares his knowledge and insights, guiding how travel, tourism, and destinations can catapult their brand recognition and boost bookings.

At the helm of the Tourism Marketing Agency, Chris has honed a niche in tour operator marketing, attracting a clientele that spans continents, with over 90% based outside the UK, including some of the industry’s largest operators.

Author of the best-selling marketing book, “How to Turn your Online Lookers into Bookers”, Chris encapsulates practical marketing tactics across 400 pages dedicated to the tours and activities sector, making the elusive art of online conversion an attainable feat for many.

Beyond the pages, Chris manages a thriving community of over 14,000 operators under the banner of Tourpreneur. Through workshops, podcasts, and an engaging Facebook Group, Chris and his partners orchestrate a platform of continuous learning, sharing, and growing, embodying the spirit of communal success.

Tourpreneur

Tourpreneur is the premier podcast for people who create and deliver travel experiences. Whether you're a tour operator our guide or advisor, each week we talk with the best in the travel industry sharing practical insights.