The Do’s and Don’ts of Designing Your Tourism Brand Logo

In the tourism industry, where competition is fierce and travellers are spoilt for choice, your logo isn’t just a design — it’s the face of your business. It’s often the first thing potential customers notice and the lasting impression they’ll take away.

But here’s the challenge: creating a logo that looks good isn’t enough. It needs to capture the essence of your brand, resonate with your audience, and stand the test of time.

In this episode, we’ll explore the do’s and don’ts of designing a powerful tourism brand logo. From colour choices and typography to timeless design principles, these strategies will help you build a visual identity that inspires trust, recognition, and bookings.