The Rise of Self-Guided Experiences
In this episode, we explore the rise of self-guided experiences and how technology is reshaping the travel industry. We dive into why self-guided tours are more than just a trend – they’re here to stay. Chris Torres, a tourism expert, argues that self-guided options are expanding the market and attracting a new type of traveler seeking independence and flexibility. We share success stories from tour operators who are blending digital tools with traditional tours, offering personalized and immersive self-guided experiences. Whether you’re a traveler or a tour operator, this episode is packed with insights into how you can adapt to the evolving travel landscape and capitalize on the growing demand for self-guided adventures.
Lookers into Bookers, The Tourism Marketing Blueprint
“Implementing the information in Chris’ book helped my business grow by almost 400%!” - Brian Cain, Crawl Entertainment
In today’s fast-paced, digital world, running a tourism business is no longer just about offering great tours and activities—it’s about becoming a media company that inspires, engages, and converts. In Lookers into Bookers: The Tourism Marketing Blueprint, marketing expert Chris Torres shares his proven strategies to help tour operators stand out from the crowd, grow their brand, and turn interest into bookings.
With over 30 years of industry experience, Chris takes you through every stage of the customer journey—from the moment they start dreaming of their next trip, through planning and booking, all the way to sharing their experiences after the tour. This book is packed with practical advice on creating engaging content, mastering digital marketing, and developing a strategy that keeps your brand in front of potential customers.
Ready to turn lookers into bookers? Discover the blueprint for growing your tourism business, increasing bookings, and building long-term success.
